one place / every direction
Pick a direction.
Three parallel explorations of how the shop could behave — from a buyable storefront to deliberately strange. None of these are live. They're swings, kept side by side so we can compare and steal the good parts.
The rack page.
The storefront-forward swing: found clothing, altered by hand, sold the way it hangs at market. Closest of the three to something you could actually shop.
- storefront
- rack lineup
- buyable
Two ways to lead.
The same shop, two openings: lead with market proof — a booth you can walk into — or lead with pieces first, where every garment has already lived one life.
- market proof
- pieces first
Reject normal.
The far swing — interaction and motion instead of static layout. Twenty-one concepts now, from a drying line and a stitch x-ray to a re-cutting ransom note, a draggable pin board, a cursor that sews, a de-pilling reveal, a sewing-pattern layout, a contact sheet, and a garment's life printed as a receipt.
- ledger
- map
- switchboard
- line
- x-ray
- aging
- ticker
- stamps
- mend
- tags
- weave
- ransom
- halftone
- board
- quilt
- thread
- elastic
- reveal
- pattern
- proof
- receipt
Ten layouts.
Low-fidelity structure sketches — the same shop drawn ten radically different ways, from a terminal you type into to a vending machine to a chat thread. Bones, not paint.
- terminal
- one at a time
- feed
- map
- text
- archive
- zine
- vending
- story
- lookbook
Cut from the brand's own type.
The "Found Slowly" wordmark as a ransom note — every letter cut from a different one of the brand's candidate typefaces, re-cut on demand so no two loads match. Cream or ink. The hand-stitching idea, applied to type.
- coconat
- sprat
- fraunces
- young serif
- mazius
- bricolage
- syne
- anybody
- apfel